Googling on facebook.

"Google it." Nobody used to use this phrase eight or ten years ago. Google and Facebook have become a part of our everyday life. . There are websites like twitter, myspace and a many other search engines and social networking sites but, google and facebook are the sites approved by the mass of the present era, so i choose to talk about them. What do these two applications do to us? They provide us information. Someone posts on their wall about the drastic climate they have in the particular area they reside and everyone connected to them are getting information about the climate in that particular region. On your Facebook wall, more and more information is appearing each and every minute. The amount of information you accumulate is directly proportional to the frequency of your visit on your news-feed and the number of people/applications you are connected to.
Those who work in I T field has classified web applications into two categories, push and pull. Google is an example for pull application while facebook uses push technology. As the names imply users pull information from Google while facebook pushes information to users. The information that facebook pushes need not always be relevent to the needs of the user. If search engines try to give the users what they ask for, social networking sites give them what the users want to share. In many of the cases people just blurt on their walls. So, the users get what others in the network want to share. Users are constrained to think, express and form relations in certain ways. This has serious effects on the culture which forms outside computer monitor.
So, if search engines were providing everything user "wanted", why do we have webtechnologies which use pull approach? The reason is that people don't want to use that extra energy in searching if everything they want could be accessed just by opening their facebook page. Latest news about everything and everyone they know, people's personal information, flight timings, entertainment etc etc. Then, what is wrong with facebook? No, I'm not going to talk about the privacy issues. Facebook provides us the information we don't want to know. And many of the useful information get lost in the piles of junk data that fall everywhere around us.
What can we do to make facebook a better place? How can we integrate push and pull approaches to make information gathering or entertainment more effective? One possible solution will be a better and effective customization. People should be able to find their interests make the posts available more easily. Secondly they should be able to manage the information more effectively, by marking them or saving under different categories. If this is made possible, users will be able to scroll through the information which has been there for ages as well as which is getting updated every minute.